How would you describe yourself – who is Pablo Benito?
PeBe is the artistic alias for Pablo Benito. Born in Barcelona in 1987, I studied graphic design at Elisava, school of design and engineering of Barcelona.
My personal design vision is very focused on colour, geometrics, typography, and illustration. In 2014 I founded my own design studio, and since then I have been working with different clients collated most halftime with my personal work and my online store. I’m a very restless, nonconformist, imaginative, impulsive and idealistic person.
Could you please tell us a little bit about your background and the path that led you to where you are today?
Since I born I had the chance and the opportunity through my mother and my grandmother to appreciate the beauty and the relevance of the spaces. Mixed with my curiosity through geometrics and color It was just a matter of time to arrive where am I.
What is your earliest memory of drawing/illustrating?
Since very young I used to make draws, I remember I was quite obsessed with drawing cities. Mostly imaginary cities, with a big sky track in the middle, and full of places for sport and leisure. I remember drawing football stadiums and make them bigger and bigger. I tried to found this draws but never found them, they must be somewhere on my grandmother’s house in Valencia.
How did you come up with the name PeBe Studio? What does PeBe Studio do?
I always liked playing with my name, is a quite simple idea using my initials P & B and in Spanish, the pronunciation is “Pe Be”, I like how it sounds and I prefer to use my aka.
How would you describe your relationship with colours?
I like to see them but not really to wear them hahaha I mean I love to see them in a painting or drawing, in my home or walking, but I use to dress always black. I also like to change colours, for me, a sky is not blue, a sky can be pink, orange, purple and same for the water. What I like more when I draw is to choose the colour I’m gonna put in every object or square. Maybe outside me, I’m colourful and inside me, I’m darker.
Your works are very bright and vivid– where does it all come from?
It’s amazing how colour is represented in nature. My favourite colour is blue and is the hardest one to see in nature. It took quite long to start seeing blue on art, you can see it on some animals, but it was hard to found the pigment. I always liked to look at colours in different surfaces or places. I like how an area depending on if you are in the south or north change, nature, light, and colours vary are so drastically. I have been a lot of years an observer so I think it is not so hard to find the colours you want to represent.
How would you describe your style?
I don’t like to describe my style, because if I do it, I see myself getting locked. I prefer to see me as an eclectic designer that mix, geometries, colours, strong typographies and differents styles in one (design).
You have also an illustration series of clubs. Why are you so fascinated by clubs? How did you come up with the idea?
Since I was young I started to go to clubs (14yr). I was fascinated by what they enclose and what they represent. I don’t mean posh or VIP clubs, I’m talking about real clubs. Places where you go mostly for listening to music, dance and you escape from reality. Where no one cares about his outfit about flirt or whatever. So I started to draw them, it was my brother who encourages me to make more and more since I finished my real clubs series with a total of 15 clubs. Once I discover new one (the school / Amsterdam 2017) I also draw it and the collection gets bigger and bigger.
Do you have a favorite or important project or piece of your own work? Why is it important to you?
I think the Boldu’s Illa store is one of them. I like it because it was the only project that gives me the opportunity to mix all that I know: graphic / interior and product design. And I was able to make what I really wanted.
Can the creativity be learned later, or is it a feeling that is always within the human being?
We are all creative, creativity sometimes is explosive and you have to work it. The only hard thing is to connect point A with B, and sometimes it comes with a better idea or not. For sure creativity comes later, most of the big artist came with his best work in the adult age. For sure creativity comes working, traveling or learning you only have to find it and If it doesn’t come don’t get frustrated, you can be creative; drawing, playing music, cooking, with your relationship. Creativity is not something you put it on a frame and you sell it for xxxx value.
What are your top five songs on your playlist?
Traumprinz – 2Bad (DJ Metatron ‘What If Madness Is The Only Relief’ Rework)
Charanjit Singh – Raga Madhuvanti (Pitched Down)
Human League – The Things That Dreams Are Made Of
Mulatu Astatke – Yegelle Tezeta
Fockewulf 190 – Body Heat
If you could collaborate with any artist, who would it be?
I would love to collaborate with an interior designer or space designer / set design. I have a lot of ideas that someday I would like to explore.
The film that speaks most to your aesthetic?
Jacques Tati – Mon Oncle (one of my grandfather’s favourites film)
What other illustrators/animators are you digging these days?
Cleon Peterson / Aryz / Studio Feixen / Emiliano Ponzi / Thomas Danthony /Script & Seal / Caterina Bianchini Studio / Vincent Illustrator / Only Joke
Could you give us three fun facts about yourself?
– I make amazing paellas
– I can fly
– I lie a lot
Finally, is there something you wish interviewers would ask you — but never do?
How can I fly?